The development of effective formulation and packaging strategies is essential for maximizing the benefits of probiotics and prebiotics. In formulation, innovations such as multi-strain blends, controlled-release systems, and targeted delivery mechanisms are helping to enhance the therapeutic effects of probiotics, ensuring they thrive in the gut. Packaging technologies are equally important in maintaining product integrity throughout its shelf life. Advanced packaging solutions, such as blister packs and vacuum-sealed containers, help protect probiotics and prebiotics from degradation caused by light, air, and humidity. These packaging innovations ensure that consumers receive probiotics and prebiotics in their most potent form, allowing them to achieve the desired health outcomes. As the market continues to expand, these advancements in formulation and packaging will support the growing demand for high-quality, effective products.