Dear conference visitors
it is an honour and pleasure to write a few welcome notes to this 2nd Edition of the International Conference on Probiotics and Prebiotics.
The global market for probiotics continues to grow with increasing consumer demand over the years. During the COVID-19 pandemic consumers have become more health conscious than ever. Consumer demand internationally is expected to increase further helping individuals meet their optimum health goals, from boosting their immunity and digestive health to helping with allergies and weight management. Because of the higher demand among consumers, probiotics have, for some time, been at the top of the regulatory agenda, resulting in more regulation. However, regulatory divergences still persist. In light of all this, companies need to keep current with this evolving regulatory environment to develop successful marketing strategies and identify upcoming business opportunities.